Table 6 Hypotheses testing results
From: Offline visit intention of online patients: the Grice’s maxims and patient involvement
Hypotheses | Results |
|---|---|
H1a: The amount of information in replies positively affects offline visit intention. | Supported |
H1b: The reliability of replies positively affects a patient’s offline visit intention. | Supported |
H1c: The relevance of replies positively affects a patient’s offline visit intention. | Supported |
H1d: The understandability of replies positively affects a patient’s offline visit intention. | Supported |
H2a: The volume of positive e-WOM positively affects a patient’s visit intention. | Supported |
H2b: The expertise cue of a physician has a positive effect on a patient’s visit intention. | Supported |
H2c: A physician’s hospital’s reputation positively affects a patient’s visit intention. | Supported |
H3a: The effect of the amount of information on a patient’s offline visit intention is stronger when patient involvement is high. | Supported |
H3b: The effect of reliability on a patient’s offline visit intention is stronger when patient involvement is high. | Supported |
H3c: The effect of relevance on a patient’s offline visit intention is stronger when patient involvement is high. | Supported |
H3d: The effect of understandability on a patient’s offline visit intention is stronger when patient involvement is high. | Supported |
H4a: The effect of the volume of positive e-WOM on a patient’s visit intention is stronger when patient involvement is low. | Not Supported |
H4b: The effect of a physician’s expertise cues on a patient’s visit intention is stronger when patient involvement is low. | Not Supported |
H4c: The effect of hospital reputation on a patient’s visit intention is stronger when patient involvement is low. | Not Supported |