Table 5 Regression results for visit intention

Content

0.200***

0.102***

(0.013)

(0.012)

Reliability

0.118***

0.288***

(0.038)

(0.046)

Relevance

1.789***

2.450***

(0.133)

(0.165)

Length

-0.0264***

-0.0223***

(0.004)

(0.005)

Heat

0.186***

0.142***

(0.040)

(0.037)

Title

0.200***

0.149***

(0.031)

(0.030)

Hospital

0.114***

0.112**

(0.036)

(0.045)

Topics

0.285***

(0.009)

Content × Topics

0.0434***

(0.009)

Reliability × Topics

0.160***

(0.033)

Relevance × Topics

1.211***

(0.111)

Length × Topics

-0.0139***

(0.004)

Heat × Topics

0.0759***

(0.023)

Title × Topics

0.0999***

(0.022)

Hospital × Topics

0.0918***

(0.031)

Response

-0.0408***

-0.0499***

-0.0226***

(0.003)

(0.004)

(0.002)

Risk

0.034

0.006

-0.0651**

(0.032)

(0.032)

(0.031)

Before

0.131***

0.0666***

0.008

(0.025)

(0.025)

(0.024)

Duration

0.236***

0.234***

0.145***

(0.034)

(0.035)

(0.033)

City

0.035

0.032

-0.001

(0.030)

(0.031)

(0.029)

View

0.010

-0.0249***

-0.0225***

(0.007)

(0.007)

(0.007)

Tel

-0.326***

-0.338***

-0.241***

(0.041)

(0.042)

(0.040)

Transfer

0.162***

0.120***

0.0677**

(0.028)

(0.030)

(0.029)

Price

0.238***

0.169***

0.105***

(0.015)

(0.016)

(0.015)

Constant

0.682***

0.688***

0.643***

(0.012)

(0.012)

(0.011)

Observations

15,842

15,524

15,524

R-squared

0.05

0.086

0.177